Okay I know you are probably saying, “Wait a minute Omar…Isn’t this blog suppose to be about pay per click marketing?” And you would be right. However, I have to include resources, products, and services that I use that help me with my personal online businesses. If I did not tell you, then I would be doing a disservice to you.

So let me tell you about the web hosting service that I use for my internet businesses. First off there are several web hosting companies out there on the market. However, very few come with all the bells and whistles. Normally speaking when you sign up for a web hosting account you will have to purchase additional services that are needed to run your internet business. What additional services would you need to effectively run your internet business? And of course this would depend on your business. Here are a couple of services you will most likely need to run your online business:

1. An opt-in system to capture emails of prospects.
2. An autoresponder to email to your leads.
3. Video creation and hosting system to market your business. (Video marketing is huge online.)
4. Webinar system. (To conduct online presentations to your customers.)

Okay so lets add up the costs of purchasing all of these systems seperately:

1. Opt-in lead capture system – up to $497
2. Autoresponder service – up to $49/mo.
3. Video Creation and hosting system – up to $98/mo.
4. Webinar System – up to $49/mo.

GVO Web Hosting

When starting a pay per click campaign one of the most important things that you must do is choose keywords to bid on. A lot of people, including myself when I first started using ppc services, neglect during any type of research on specific keywords. When selecting keywords many people just choose keywords that they personally would type into search engines. While this is not totally wrong, without doing additional research you may miss out on other keywords that people use to search for in the search engines. So here are a couple of strategies and methods that you can use to come up with keywords for your ppc campaign:

1. Go to Google Keyword Tool: The great thing about the google keyword tool is that it is FREE. Free is always a good thing right. Basically you would go to Google keyword tool . Once you get to google keyword tool you can type in keywords or keyword phrases relevant to your niche or business you are promoting. Another thing that you should know is if you do not have an adwords account with google for every keyword search that you do you will have to type in a CAPTCHA code. I hate CAPTCHA codes and I am sure you are the same way. The  keyword list that google will generate will be broad and it will be up to you to select the keywords that are the best for your niche.
2. Visitor Competitor Sites: It is nothing wrong with visiting competitor sites. Offline businesses visit the competition do it all the time. You can learn a lot by looking at how your competitors do business. So with that said you can go to any of your competitor site and look at the source code. When looking at the source code of the home page you want to find the <meta keyword> tag  and you will be able to copy an paste the keywords to your list. How to get the source code? Go to the competitor site > right click your mouse > then  select view source code > then look for meta keywords.
3. Word Tracker: This is another keyword service that you can use to research keywords. They have offer a 7 day free trial and a paid premium service that will cost you $379 for a annual subscription or $69 per month. Click here to visit wordtracker.
4. Good Keywords: The website offers a keyword research tool for free and they also have other tools that you can use to develop a keyword list for your website. Here is a link to their free keyword research tool. You will have to download this program to your computer.
5. Microsoft Ad Center: This is the keyword tool that is provided by Microsoft to come up with a  keyword list primarily for their ppc search engine services. You will have to download this program to your computer. Click here for Adcenter.

So you have an internet business that you have just started. Then you realize that in order for you to get traffic you have to search engine optimization, blog, article promotion, video promotions, etc….In addition to all of that, you realize that you can pay for traffic too. Then you realize that you have to research keywords, prepare keyword list, come up with bids, manage your bids, manage keywords, track your keywords……

NIGHTMARE!